Accelerate your retail growth.

Transform your sales strategy with our experienced team.

Joyful Ventures provides experienced sales leadership without the full-time executive price tag. With over 30 combined years in Consumer Packaged Goods, we help brands scale their retail presence, expand into new channels, and optimize sales processes for sustainable growth.

Joyful Ventures partners with growth-stage CPG brands who:

  • Need experienced sales leadership but lack the budget for a full-time executive

  • Want to break into wholesale channels or expand their retail footprint

  • Seek to optimize existing retail relationships for better performance

  • Are ready to develop and execute a strategic sales plan

  • Need to connect marketing efforts with sales initiatives

  • Want to expand into international markets

  • “Joyful Ventures has been instrumental in helping us navigate the complexities of the retail market, scale our operations effectively, and fine-tune our brand messaging for maximum impact. Kate and Emily are the perfect extension of our team and exactly the support system we need as we grow our business.”

    Jordan Catapano, This Girl Walks Into a Bar Brands

  • "Hiring Joyful Ventures has been one of best decisions I’ve made to help grow my company. Not only are they very professional and efficient, but they know things that I would’ve never known. Through their strategic advisement they either take the time to help me learn what I don’t know, or even better they just take care of it for me and I never have to worry about it. I’m at complete peace knowing that Emily and Kate are taking care of my business. They go above and beyond; their professionalism is top-notch and they do everything in excellence."

    Molly Blakely, Molly Bz Cookies

  • "Working with Joyful Ventures has been a true game-changer for my business. Kate & Emily's deep connections with retail buyers are unmatched-they opened doors for my brand that I never could have imagined, and did it all in record time. The process has been seamless from start to finish; Kate & Emily are incredibly easy to work with, always approachable, and genuinely invested in my success. Their attention to detail, especially when setting up my brand and products on retailer sites, was thorough and reassuring. Partnering with Joyful Ventures is a worthwhile investment for any business ready to expand-if you want to see real growth and new opportunities, I can’t recommend them highly enough."

    Haley Hoover, Winnie & Lu

  • "Working with the Joyful Ventures team is truly a joy. Kate and Emily are not only incredibly fun to collaborate with, but they’re also consistently five steps ahead. They anticipate needs before they arise, go above and beyond in everything they do, and bring an unmatched level of dedication and insight to the table. Their network is absolutely priceless, and I’m constantly grateful to have such sharp minds to talk strategy with. They’re a huge asset to our business, and I can’t imagine doing this without them."

    Victoria Sellwood, Frenchie Bulldog

  • You need experienced sales leadership, but not the overhead of a full-time executive. Our fractional model gives you access to senior-level expertise at a fraction of the cost.

  • We have established relationships with key decision-makers at major retailers including Target, Walmart, Amazon, Nordstrom, and specialty retailers across multiple categories.

  • With over 30 combined years specializing in CPG and juvenile products, we understand your industry's unique challenges and opportunities.

  • We hit the ground running with strategies that deliver tangible results. Our focused approach means you'll see progress quickly without lengthy onboarding periods.

  • Our month-to-month contracts allow you to scale our services up or down based on your evolving needs, with transparent pricing tied to your specific scope of work.

  • From sales strategy development to buyer relationship management, we provide comprehensive sales leadership that integrates with your existing team and business goals.

WHY WORK WITH US

Let’s start the conversation.

Schedule your no-obligation exploratory call today and discover how our fractional sales executive services can help your brand reach its full potential in the retail marketplace.